His argument was that a great engineer would be remembered only if he teamed with a great marketer, and this required him to commit his designs to the partnership.
The author suggests that the success of a brilliant engineer is often tied to collaboration with a skilled marketer. This partnership is vital for transforming innovative designs into well-recognized products, as the engineer's technical expertise needs the marketer's vision and strategy to reach a wider audience.
In essence, the book emphasizes the importance of teamwork in achieving lasting recognition. A great engineer alone might create exceptional work, but without the support and insight of a great marketer, those designs may not have the impact or visibility they deserve.
