In "The Paradox of Choice: Why More Is Less," Barry Schwartz discusses the difference between maximizers and satisficers, arguing that maximizers tend to experience less happiness and satisfaction in life. This lack of contentment stems from their focus on evaluating numerous options and the trade-offs involved, which can overshadow the positive aspects of their choices.

Schwartz suggests that the burden of considering opportunity costs leads maximizers to dwell on what they might have missed, rather than enjoying their current decisions. In contrast, satisficers, who opt for good enough solutions, often find greater satisfaction and well-being, as they avoid the stress of excessive comparison and regret.