In the book about Steve Jobs by Walter Isaacson, the author highlights a crucial lesson Jobs imparted: the power of projection and confidence. He believed that by acting as if one is capable and in control, others would be inclined to perceive them as such. This approach underscores the importance of self-assurance in leadership and influence.

Jobs encouraged the idea that confidence can shape reality; when someone pretends to be in command, it can create the perception of competence in others. This philosophy illustrates how personal demeanor and attitude can significantly impact how individuals are viewed and can open doors to opportunities.