I think you still have to think differently to buy an Apple computer," he said. "The people who buy them do think different. They are the creative spirits in this world, and they're out to change the world. We make tools for those kinds of people.
In Walter Isaacson's biography of Steve Jobs, the author reflects on the unique mindset of Apple computer users. Jobs believes that purchasing an Apple product requires a different way of thinking, suggesting that its buyers are often creative individuals who aspire to make a significant impact on the world. This perspective is integral to the brand's identity and appeal.
Jobs emphasizes that Apple designs tools specifically for these innovative thinkers. By fostering a community of creative spirits, Apple positions itself as a leader in technology that empowers users to bring their visions to life, thus reinforcing its mission to change the world through innovative solutions.
