In "Charlie and the Chocolate Factory," Veruca Salt is portrayed as a spoiled and demanding character who embodies entitlement. Her famous outburst, "I want an Oompa-Loompa!" highlights her instant gratification mindset, showcasing her inability to understand limits or share. This scene emphasizes the theme of dissatisfaction that comes with greed and selfishness, which contrasts with Charlie's humble and grateful nature.

Roald Dahl uses Veruca's character to critique materialism and the consequences of indulging children's whims without boundaries. Veruca's insistence on having her own Oompa-Loompa serves as a reflection of her character's moral failings, demonstrating how unchecked desires can lead to disastrous outcomes, a recurring lesson throughout the book.