In contemporary society, identity has evolved from being predominantly inherited through family and tradition to becoming a more personal and dynamic construct. Individuals now have greater freedom and opportunities to shape their identities based on personal experiences, choices, and values. This shift emphasizes the fluid nature of identity, allowing people to define themselves rather than strictly following preordained paths defined by previous generations.

Barry Schwartz's book, "The Paradox of Choice: Why More Is Less," highlights this phenomenon, reflecting on how the abundance of choices available today empowers individuals. However, this wealth of options can also lead to feelings of confusion and anxiety as people navigate their identity amidst numerous possibilities. Thus, identity has become a complex interplay of personal agency and the myriad influences of modern life.