In Walter Isaacson's biography of Steve Jobs, the author emphasizes the importance of innovation for Apple's success. Jobs believed that to excel and maintain a competitive edge, it was crucial for the company to not only innovate but also effectively communicate those innovations to their customers. This highlights the interconnectedness of product development and customer engagement in driving a company's success.

Jobs understood that innovation alone wouldn't suffice; it had to resonate with customers for it to translate into success. By ensuring that customers grasped the value and uniqueness of Apple's innovations, the brand could foster loyalty and sustain its market position, underlining the essential role of communication in the realm of technology and business.