In "The Paradox of Choice: Why More Is Less," Barry Schwartz explores how individuals often make predictions about their choices that are flawed and inconsistent, which can lead to poor decision-making. When people fail to accurately forecast the outcomes of their decisions, they may experience regret over their choices, even if the final results turn out to be positive. This paradox illustrates the complexity of human behavior in the face of overwhelming options.

Schwartz argues that systematic errors in judgment can significantly impact the choices that people make, leading to dissatisfaction and anxiety. The overload of choices not only complicates the decision-making process but also heightens the chances of feeling regret. Consequently, even favorable outcomes can be tainted by the feeling that one could have made a better choice, illustrating the intricate relationship between choice and well-being.