If people think about options in terms of their features rather than as a whole, different options may rank as second best {or even best} with respect to each individual feature.
The quote from Barry Schwartz's book "The Paradox of Choice: Why More Is Less" highlights the common tendency of individuals to evaluate choices based on specific features rather than considering the overall option. This approach can lead to scenarios where different choices appear to be the best for different criteria. For instance, one option might excel in quality, while another might be better in price, and yet another could be more...
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All the things you can talk about in anyone's work are the things that are least important.
Race of Cain, ascend to heaven, And cast God down upon the earth!
