In "Why We Work," Barry Schwartz emphasizes the influence of society's expectations and structures on individual engagement and productivity. He argues that when society demands more from its members and creates systems that facilitate this, individuals are likely to rise to the occasion and deliver more than they usually would. This relationship highlights the importance of social institutions in shaping work dynamics and fostering a culture of accomplishment.

Schwartz suggests that the organization of societal institutions plays a critical role in motivating people. If society provides the right incentives and supports, it can encourage greater participation and effort from individuals. By aligning social expectations with supportive systems, society can create an environment where people are inspired to contribute more meaningfully to their work and communities.