In "The Paradox of Choice: Why More Is Less," Barry Schwartz discusses the overwhelming nature of living in a social world where we constantly receive information about other people's successes and choices. This constant exposure can lead to feelings of inadequacy and dissatisfaction as we compare ourselves to others, making it difficult to make choices that align with our own values and desires.

Schwartz argues that this social pressure can complicate the decision-making process, as we tend to focus on what others are doing instead of what is right for us. The abundance of choices, combined with social comparisons, can ultimately lead to anxiety and regret, challenging the idea that more options lead to increased happiness.