A recent survey found that 93 percent of teenage girls consider shopping their favorite pastime, highlighting the enjoyment they derive from it. In contrast, while mature women do partake in shopping, their sentiment is not as universally positive as that of younger girls. This suggests a shift in attitude towards shopping as women mature.
On the other hand, working women and the majority of men perceive shopping as a burden rather than an enjoyable activity. This dichotomy illustrates the complexities of consumer behavior and the varying perspectives on shopping across different demographics, as discussed in Barry Schwartz's book "The Paradox of Choice: Why More Is Less."