In 1982, Steve Jobs made a significant statement during a discussion in his Apple office regarding the importance of market research. He expressed his belief that it wasn't necessary to conduct such research because he felt that customers are often unaware of their true desires until a product has been introduced to them. This perspective reflects Jobs' innovative approach to product development, emphasizing intuition and vision over traditional market analysis.

The quote highlights Jobs' confidence in his ability to foresee trends and create products that resonate with consumers. By rejecting the notion of relying on customer feedback before launching new ideas, he positioned Apple as a company that leads rather than follows market demands. This philosophy contributed to the revolutionary changes in technology and design that Apple brought to the marketplace.