information costs, is not the way to maximize one's investment. The true maximizer would determine just how much information seeking was the amount needed to lead to a very good decision.
In "The Paradox of Choice: Why More Is Less," Barry Schwartz discusses the concept of information costs, emphasizing that an excessive search for information can actually hinder decision-making rather than enhance it. He argues that the pursuit of too much information creates anxiety and can lead to paralysis, making it difficult to arrive at satisfactory choices.
Schwartz suggests that instead of aiming to collect all available information, individuals should focus on acquiring just enough information to guide them towards a solid decision. By finding a balance in their information-seeking efforts, people can make better choices and maximize their investments effectively, avoiding the pitfalls of overanalysis.
