The quote "It ain't what you do, it's the way that you do it" emphasizes the importance of execution over mere action. In the context of professional services, the approach taken by individuals and firms significantly influences the outcomes they achieve. Simply performing tasks is not enough; the methods and strategies employed make a critical difference in effectiveness and client satisfaction.

David H. Maister, in his book "Managing The Professional Service Firm," highlights that results are driven by the quality of service and customer interaction. This perspective encourages professionals to focus on how they deliver their services, suggesting that attention to detail, communication, and a tailored approach are essential for success in a competitive landscape.