In his book "Managing The Professional Service Firm," David H. Maister emphasizes that achieving profitability is not solely about addressing basic hygiene factors. He suggests that future financial success is closely linked to the overall health of the organization, indicating that merely settling for the status quo won't suffice.

Maister argues that companies must develop robust methods for measuring, reporting, and managing their performance that encompass both hygiene factors and health aspects. This holistic approach is essential for ensuring long-term profitability and sustainability in the professional services sector.