In "The Paradox of Choice: Why More Is Less," author Barry Schwartz explores the drawbacks of living in a society filled with excessive options. He highlights that individuals known as maximizers, who strive to make the best possible decisions, often experience more anxiety and dissatisfaction because of the overwhelming number of choices available to them. As they endlessly evaluate options in pursuit of perfection, they may feel paralyzed and regretful about their decisions.

Schwartz argues that too many choices can lead to negative consequences, such as decision fatigue and decreased happiness. Maximizers tend to focus on finding the ideal option rather than appreciating what they have, which can result in a constant search for something better and a feeling of inadequacy. The book suggests that embracing a more reasonable approach to decision-making, like being a satisfier who accepts good enough choices, can lead to greater contentment in a world brimming with possibilities.