In "Steve Jobs," author Walter Isaacson illustrates how Jobs transformed product launches into captivating events, likening them to theatrical performances. This approach not only generated excitement but also created an engaging experience for the audience, allowing them to connect with the product at an emotional level. Jobs’ flair for storytelling played a crucial role in showcasing Apple's innovations and building a strong brand identity.

This theatrical style not only made each launch memorable but also set a high standard in the tech industry. By turning seemingly ordinary events into extraordinary showcases, Jobs was able to captivate media and consumers alike, ensuring that Apple products were always in the spotlight. His ability to create a buzz around new releases reshaped how products are marketed, making anticipation a vital part of the consumer experience.