“This is the most expensive phone in the world,” said Steve Ballemer from Microsoft in an interview with CNBC. “At the same time, business people cannot be his target audience, since he does not have a keyboard.” Once again, Microsoft underestimated the work of Jobs. By the end of 2010, Apple sold 90 million iPhone devices, and they account for more than half of the total profit of the global cell phone market.

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In an interview with CNBC, Steve Ballmer, the former CEO of Microsoft, described Apple's iPhone as "the most expensive phone in the world." He expressed skepticism regarding its appeal to business users due to the absence of a keyboard, which he believed was essential for productivity. Ballmer's remarks highlighted a common misconception at the time about consumer preferences and how technology was evolving.

Despite Microsoft's doubts, the iPhone's success was undeniable....

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March 01, 2025

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