People often place significant importance on personal stories and testimonials, potentially overshadowing the more objective positive feedback found in consumer reports. This behavior reflects the availability heuristic, which is a mental shortcut where individuals rely on immediate examples that come to mind when evaluating information.

For instance, if asked whether words starting with the letter "T" or those with "T" as the third letter are more common, most people can quickly think of words starting with "T." This ease of recall influences their perception, demonstrating how certain types of information can be perceived as more prevalent or valid based on their availability in memory.