Nobel Prize-winning psychologist Daniel Kahneman and his team have demonstrated that our memories of enjoyable experiences are largely shaped by two critical moments: the peak of the experience, whether it be the best or worst part, and the final moments of the experience. This highlights how the highs and lows significantly influence our overall recollection and satisfaction with past events.

In Barry Schwartz's book, "The Paradox of Choice: Why More Is Less," this insight emphasizes the importance of peak experiences and endings in shaping our memories. Instead of focusing on the entirety of an experience, we tend to recall specific, intense moments and how we felt at the conclusion, which reveals a lot about our psychological processes in assessing past events.