Okay, tell me what's wrong with this place, he said. There were some murmurings, but Jobs cut them off. It's the products! he answered. So what's wrong with the products? Again there were a few attempts at an answer, until Jobs broke in to hand down the correct answer. The products suck! he shouted. There's no sex in them anymore!
In a meeting, Steve Jobs challenged his team to identify the issues within the company. Despite initial murmurs and hesitations from his colleagues, Jobs took charge of the discussion and expressed his frustrations directly. He pointedly criticized the quality and appeal of their products, emphasizing that they lacked excitement and innovation.
Jobs's bold statement, "The products suck! There's no sex in them anymore!" underscored his belief that products must have allure and passion to succeed. He believed that without these qualities, the company could not thrive or resonate with consumers. This exchange highlights Jobs's intense commitment to quality and his vision for creating compelling products.
