In "The Paradox of Choice: Why More Is Less," Barry Schwartz explores the idea that limiting our access to certain pleasures can enhance their value. By reserving specially enjoyable experiences for rare occasions, we cultivate a sense of appreciation that might be lost if these experiences were readily available. This approach suggests that diminishing the frequency of beautiful moments can actually deepen their significance and impact.

For instance, Schwartz advises that even with the means to enjoy exquisite wine regularly, it is better to save such indulgences for meaningful occasions. This not only preserves the enjoyment of the experience but also adds a layer of anticipation and gratitude that enriches the moment. By making these experiences rarer, we can enhance our overall satisfaction and enjoy life’s richness more fully.