In Barry Schwartz's "The Paradox of Choice: Why More Is Less," he explores the implications of heightened individualism in modern society. This growing trend leads people to not only seek perfection in all aspects of life but also to believe that they must achieve this perfection independently. As a result, individuals often feel overwhelmed by the pressure to make perfect choices and create ideal outcomes.

This expectation can lead to dissatisfaction and anxiety, as the pursuit of unattainable perfection can create constant self-criticism and stress. Schwartz illuminates the paradox where increased options and the desire for perfection might ultimately lead to a paradoxical feeling of less contentment and fulfillment in life.