In Walter Isaacson's biography of Steve Jobs, the author reflects on the dynamic nature of Jobs' relationship with media outlets over the years. Jobs often displayed intense energy, particularly when he was unveiling new products that he hoped would receive prominent coverage, like Time magazine or CNN. His drive to gain media attention was a hallmark of his approach to product launches.

However, this relationship evolved over time, and now that the author was no longer affiliated with these media organizations, he noted a distinct silence regarding Jobs. This change in communication illustrated how pivotal those connections were during moments of innovation and how they diminished without the shared interest in product promotion.