In J.D. Robb's book "Creation in Death," the narrative explores human behavior regarding shopping and dining preferences. The author observes that individuals often gravitate toward familiar establishments, finding security and satisfaction in their routine choices. This tendency reflects a broader psychological comfort that people seek in their daily lives.

This inclination to stay within one's comfort zone can impact consumer habits significantly. By choosing known restaurants and shops, individuals feel a sense of reliability that reduces decision fatigue and fosters a feeling of belonging, showcasing how comfort plays a vital role in everyday choices.