In "The Paradox of Choice: Why More Is Less," Barry Schwartz explores how having too many alternatives can actually become overwhelming for individuals. He argues that while choice is generally seen as a positive aspect of life, an excess of options can lead to anxiety and regret. When faced with numerous possibilities, people may struggle to make decisions, leading to dissatisfaction regardless of the choice they ultimately make.

Schwartz emphasizes that individuals often overlook the downsides of having multiple alternatives since they tend to focus on the benefits of choice. This notion reveals a critical issue: without awareness of the potential problems caused by an abundance of options, people might not recognize that it can hinder their decision-making process. Ultimately, the author suggests that moderation in choice can lead to greater satisfaction and well-being.