Personalizing is a phenomenon where an individual attributes too much blame to themselves in situations that are influenced by various factors and involve other people. This mindset leads to the assumption that any rejection faced is solely due to personal shortcomings, fostering feelings of inadequacy. Many people unconsciously adopt this belief, which affects their self-esteem and social interactions.

In his book "The Solution To Social Anxiety," author Aziz Gazipura explores this concept and its impact on social anxiety. He provides insights into how overcoming the tendency to personalize can help individuals break free from their shyness and improve their overall social experiences.