In "The Paradox of Choice: Why More Is Less," Barry Schwartz discusses how choice impacts individuals beyond mere preferences. While having choices allows people to obtain what they desire, it also serves as a means of self-expression, conveying personal identity through selections made. This ability to choose reflects one's values and tastes, which can enhance feelings of individuality.

Moreover, Schwartz emphasizes that engaging in choices provides significant psychological advantages. By actively participating in decision-making, individuals feel more connected to their surroundings and experience a greater sense of agency. This engagement fosters well-being, as people develop a fulfilling relationship with their choices and the world around them.