Religious institutions then become a kind of market for comfort, tranquility, spirituality, and ethical reflection, and we "religion consumers" shop in that market until we find what we like.
The concept presented in Barry Schwartz's "The Paradox of Choice: Why More Is Less" suggests that religious institutions operate like a marketplace. In this setting, individuals seek spiritual fulfillment, peace, and ethical guidance, akin to consumers choosing products that resonate with their personal preferences.
This metaphor highlights the modern approach to religion, where people actively explore different beliefs and practices to find what best suits their personal needs, leading to a more individualized and diverse spiritual experience.
