In the book "Steve Jobs" by Walter Isaacson, the author highlights how Jobs had a vision for aesthetics and design that extended beyond technology. He believed that products should not only function well but also appeal visually. This emphasis on design often made his products more expensive, which he felt was justified by their unique value and craftsmanship.

However, mass-market consumers were hesitant to invest significantly more money in technology, particularly when it came to personal items like desktop sculptures. The reluctance to pay a premium price limited the accessibility of some of Jobs' design-oriented concepts, reflecting a tension between high-end vision and consumer willingness to spend.