In "The Business" by Martina Cole, a central theme revolves around the fleeting nature of youth. The protagonist feels a strong urge to caution others about the dangers of squandering their youthful years. She understands that many individuals often overlook how precious and temporary youth truly is. This realization fuels her desire to communicate the importance of making the most of this vibrant stage of life.

Her concern stems from the observation that most people fail to grasp the limited time they have when they are young. This perspective highlights the contrast between those who are aware and appreciate their youth and those who take it for granted. Through her warnings, the narrative emphasizes the need for mindfulness and intentional living, encouraging others to seize opportunities and cherish their time before it slips away.