In "The Paradox of Choice," Barry Schwartz argues that being aware of the decision-making process allows us to better anticipate the emotional outcomes of our choices. By understanding how our options might impact us in the long run, we can mitigate feelings of disappointment when the results do not align with our expectations.

Schwartz emphasizes the importance of considering the future implications of our decisions. Instead of only focusing on immediate satisfaction, we should reflect on how we might feel about our choices after some time has passed. This broader perspective can lead to more fulfilling outcomes and greater contentment in the long run.