Steve Jobs and his team were energized by the idea of creating a phone that they personally would enjoy using. This enthusiasm served as a powerful driving force behind their development process. Jobs believed that having a personal investment in the product was crucial for innovation and success.

This approach highlighted the importance of passion and user-centric design in technology. By focusing on what they wanted in a phone, Jobs and his team were able to create a product that not only met their needs but also resonated with consumers, further emphasizing the value of creating technology with genuine user experience in mind.