Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do.
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In the book by Walter Isaacson on Steve Jobs, a significant idea is presented regarding customer needs. While many assert that businesses should cater directly to customer demands, Jobs emphasizes a more proactive approach. He believed that the true role of innovation is to anticipate customer desires and preferences, rather than simply responding to them after they arise.
This forward-thinking perspective highlights the importance of understanding not just current market trends,...
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