Research suggests that experiencing losses affects us psychologically more severely than equivalent gains can uplift us. This phenomenon, identified by psychologists Kahneman and Tversky as loss aversion, highlights a fundamental aspect of human behavior: our tendency to fear losses more than we value gains. People often find it more distressing to lose something than to gain something of equal value.

This concept is extensively explored in Barry Schwartz's book, "The Paradox of Choice: Why More Is Less," where he delves into the implications of having too many choices. Schwartz argues that while having options is generally perceived as positive, it can lead to increased anxiety and dissatisfaction due to the fear of making the wrong choice or facing potential loss.