In the book "Steve Jobs" by Walter Isaacson, the author discusses the initial enthusiasm for a product called The Cube, which was intended to captivate consumers. However, despite its innovative design, the product ultimately failed to resonate with the market as hoped. The Cube was an example of a creative ambition that did not translate into successful consumer sales.

Jobs aimed to create something that could appeal to a wide audience, yet The Cube's limitations in functionality and usability hindered its acceptance. This illustrates the importance of not only vision and design but also understanding the practical needs of consumers in product development.