Steve Jobs held a firm belief that it was essential to educate people about aesthetics and taste. He thought that it was part of our responsibility to guide individuals in understanding what they should appreciate in design and aesthetics. This approach reflects his understanding of the influence of good design on consumer preferences and experiences.

In Walter Isaacson's book about Steve Jobs, the emphasis on teaching aesthetics reveals Jobs' commitment to creating products that not only function well but also resonate emotionally with users. He wanted to elevate the standard of what people find appealing, reflecting his broader vision for innovation and creativity in technology and art.