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Steve created the only lifestyle brand in the tech industry, Larry Ellison said. There are cars people are proud to have-Porsche, Ferrari, Prius-because what I drive says something about me. People feel the same way about an Apple product. Starting
by Walter Isaacson
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In Walter Isaacson's book about Steve Jobs, Larry Ellison highlights Jobs' achievement in creating a unique lifestyle brand within the tech industry. He compares owning an Apple product to driving prestigious cars like Porsche or Ferrari, emphasizing that people's choice in technology reflects their identity and values. This connection between consumer products and personal pride is a key aspect of Apple's appeal.

Ellison's remarks underscore that Apple has transcended its role as just a tech company, becoming a symbol of status and personal expression. This perspective showcases how deeply the brand resonates with its users, positioning Apple products not just as tools, but as integral parts of their owners' lifestyles.

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