According to Larry Ellison, Steve Jobs established a unique lifestyle brand within the technology sector. This distinction highlights Jobs’ ability to infuse personal branding and lifestyle into the products he created, setting his company apart from others in the industry.
In Walter Isaacson's book about Steve Jobs, this observation underscores Jobs' innovative approach, where he not only focused on technology but also on creating a community and culture around Apple. This combination of tech and lifestyle has played a significant role in the company's lasting appeal and success.