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system, he explained to Time. We can take full responsibility for the user experience. We can do things that the other guys can't do. Apple's first integrated foray into the digital hub strategy was video. With FireWire, you could get your video onto your Mac, and with iMovie you could edit it into a masterpiece. Then what? You'd want to burn some DVDs so you and your friends could watch it on a TV. So we spent a lot of time working with the drive manufacturers to get a consumer drive that could burn a DVD, he said. We were the first to ever ship that. As usual Jobs focused on making the product as simple as possible for the user
by Walter Isaacson
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Steve Jobs emphasized to Time the importance of having full control over the user experience, highlighting that Apple could offer unique capabilities that competitors could not. His vision for Apple’s digital hub strategy began with video, enabling users to transfer their footage to Macs using FireWire and edit it with iMovie, making video editing accessible for everyone.

Jobs recognized that after creating video content, users would want a way to share it easily, which led Apple to collaborate with drive manufacturers to develop consumer-friendly DVD burners. This focus on simplicity and functionality in product design defined Apple’s innovative approach during this period.

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