The art world is largely mistrustful of shiny things and, on some level, even fearful of them. But if sophistication is the ability to put a smile on one's existential desperation, then the fear of a glossy sheen is actually the fear that the surface is the content. Fear of sheen is the fear that surface equals depth, that banality equals beauty, that shiny objects are merely transient concretizations of the image economy, and proof that Warhol was correct-a fact that still seems to enrage a surprising number of theoreticians
The art world often harbors a deep suspicion of superficiality, viewing shiny objects with both wariness and apprehension. This hesitation stems from the belief that if something appears polished and glamorous, it might lack real substance or depth. Consequently, there is a concern that the allure of such surfaces overshadows genuine artistic value. The idea that aesthetic appeal can exist without profound meaning challenges traditional notions of what art should represent.
This mistrust reflects a broader existential struggle, where the tension between surface and depth becomes apparent. Coupland suggests that the fear surrounding glossy surfaces is tied to the belief that these elements represent a form of banality that undermines true beauty. It captures a modern dilemma: grappling with the idea that in a world driven by image and consumerism, even the most dazzling art can be nothing more than a fleeting expression, confirming Warhol’s controversial perspective, which still provokes discomfort among critics.
