In "The Paradox of Choice: Why More Is Less," Barry Schwartz explores the idea that having multiple options can lead to negative feelings rather than satisfaction. While having some choices can empower individuals, an overwhelming number can create anxiety and indecision. This struggle can result in regret over potential outcomes and a tendency to second-guess decisions.

Schwartz argues that the belief that more choices always lead to better outcomes is misguided. Increased options can lead to paralysis and dissatisfaction, as people may feel burdened by the responsibilities of making the "right" choice. Ultimately, a balance of choice is necessary to maintain happiness and contentment.