The first instinct that he indulged was his passion for design. The name he chose for his new company was rather straightforward: Next. In order to make it more distinctive, he decided he needed a world-class logo. So he courted the dean
The individual was driven by a strong passion for design, which became his foremost instinct. Wanting to establish a unique identity for his new company, he selected the straightforward name "Next." To further enhance its distinction in the market, he realized the importance of creating a world-class logo.
To achieve this, he sought the expertise of a design authority by approaching the dean of a prestigious design school. This strategic decision underscored his commitment to quality and innovation, setting the foundation for his company's visual identity.
