"The Innovator's Dilemma," a concept presented in Walter Isaacson's biography of Steve Jobs, explores the challenges companies face when disruptive technologies emerge. Established businesses often overlook these disruptive innovations, prioritizing existing customers' needs and profitable products, which can lead to their downfall as new competitors rise. Jobs exemplified this struggle, frequently pushing his teams to innovate relentlessly, risking established revenue streams in favor of future breakthroughs.
The book details how Jobs embraced change and recognized opportunities that others dismissed, leading to groundbreaking products like the iPhone and iPad. His vision for innovation involved pushing technological boundaries and understanding that success in the tech industry requires continual adaptation and a willingness to depart from conventional strategies. The lessons from Jobs' journey highlight the importance of fostering a culture that embraces disruption rather than fears it.