In "The Paradox of Choice: Why More Is Less," Barry Schwartz emphasizes that people often focus more on how they feel about their decisions rather than the actual outcomes. This perspective suggests that subjective experiences can play a crucial role in our satisfaction and happiness, sometimes overshadowing the objective results of our choices.

Schwartz argues that the way we perceive and interpret our choices can significantly influence our overall well-being. By prioritizing subjective results, he highlights the importance of emotional responses in decision-making, suggesting that satisfying feelings toward a choice can lead to greater contentment than solely focusing on the tangible benefits of that choice.