The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind. iTunes
The essence of an innovative company lies in its ability to generate novel ideas and, importantly, to adapt and improve when it falls behind competitors. This adaptability is crucial for sustained success in dynamic markets. Companies must not only lead with fresh concepts but also learn how to catch up and surpass others when necessary.
In Walter Isaacson’s biography of Steve Jobs, the focus is on how companies like Apple exemplified this principle. Innovation requires a proactive mindset, and the ability to pivot and advance is a key characteristic that differentiates successful organizations from those that stagnate.
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