In "The Paradox of Choice: Why More Is Less," Barry Schwartz argues that the modern university resembles an intellectual shopping mall. This comparison highlights how universities offer an overwhelming array of options for students, similar to the countless choices available in a commercial shopping space.

Schwartz suggests that while having many choices might initially seem beneficial, it can lead to confusion and dissatisfaction. Instead of enhancing the educational experience, too many options can create anxiety and make it harder for students to make fulfilling decisions about their academic paths.