The other major factor diminishing the power of traditional gatekeepers was the explosion of alternative media, particularly cable news and social media. Whereas the path to national name recognition once ran through relatively few mainstream channels, which favored establishment politicians over extremists, the new media environment made it easier for celebrities to achieve wide name recognition-and public support-practically overnight. This was particularly true on the Republican side
The rise of alternative media has significantly weakened the influence of traditional gatekeepers in politics. In the past, mainstream channels were the primary means for politicians to gain national recognition, often favoring established figures over more extreme candidates. However, the emergence of cable news and social media has transformed this dynamic, allowing diverse voices to reach audiences quickly and effectively.
This shift has particularly benefited individuals seeking to build notoriety without the backing of traditional political establishments, especially within the Republican Party. The ease with which celebrities and non-establishment figures can gain traction has changed the landscape of political recognition and support, challenging conventional pathways and altering the way campaigns are conducted.
