In modern life, the nature of choice has shifted dramatically. Previously, many choices were implicit and not fully acknowledged, often leading to a subconscious decision-making process. Today, choices are more explicit, meaning that individuals are acutely aware of the options available to them, which can impact their psychological state significantly.

This transformation highlights a paradox: while more choices might seem beneficial, they can also lead to increased anxiety and dissatisfaction. As people navigate through numerous options, the pressure of making the "right" choice can become overwhelming, ultimately making the decision-making process more challenging rather than liberating, as described in Barry Schwartz's book.